"I was thinking about how, as a copywriter, one of my challenges is giving the client EXACTLY what they want on the first draft. For short projects I rely mostly on intuition and a few straightforward questions. But for really big projects--entire websites or integrated marketing materials--I need to ask a whole slew of questions. Your tools are a roadmap for me to follow" said Kelly Parkinson of Copylicious. "I've been maintaining a list of these questions, but I still felt like I wasn't getting the whole picture. Growing companies don't often have a lot of written material for you to research. And it's all conflicting and rapidly changing anyway. These worksheets & templates have filled in ALL the gaps. They're great. Thanks so much for making them available!"
The Big Launch Workbook is for product managers, marcom managers, PR managers or entrepreneurs and contains everything you need to effectively create and efficiently deliver your message to your target audience including: Marketing Plan, Target Audience Profile - Consumer, Target Audience Profile - Business, Competitive Overview, Positioning Worksheet, Message Development, Message Testing, Launch Checklist, Planning Calendar, Planning Checklist, Datasheet, Press Release - Product, Press Release - Customer/Partner, Campaign Checklists, Media Coverage Report, Web page content template.
The Strategic Marketing Workbook is for business owners and senior managers and includes the necessary strategy and planning tools you need to be effective: Marketing Plan, Target Audience Profile - Consumer, Target Audience Profile - Business, Competitive Overview, Positioning Worksheet, Message Development, Message Testing, Planning Calendar, Planning Checklist.
The PR Workbook is for product managers, marcom managers, PR managers or entrepreneurs who need access to best-in-class models for creating press releases that generate coverage and buzz. This proven set of templates includes: PR Calendar, Competitive Overview, Media Coverage Report, Press Release - Product, Press Release - Customer/Partner.
About Impact Marketing Group
Impact Marketing Group is a virtual marketing agency founded in 2005 by Laura Lowell. The team offers marketing consulting services for new and growing high-tech companies with a focus on strategy, messaging, and integrated campaign management. Our objective is to provide affordable marketing planning and implementation services and tools that attract customers and generate revenue.
Prior to launching Impact Marketing Group, Laura held executive positions at Hewlett-Packard, Intel Corporation and IBM. Laura is a dynamic speaker and author of the forthcoming book "Be Heard (otherwise, what's the point?)" available September 2007. She lives in Los Gatos, CA with her husband Rick, their two daughters, and their dog.
Impact Marketing Group